Senin, 13 September 2010

3 Social Media Insights From #TechChat With Guy Kawasaki

Whew! We hosted our first #TechChat last Tuesday with our special guest, Guy Kawasaki. More than 500 RSM (really smart marketers) joined us to chat with Guy about social media marketing for the high-tech industry. While the chat moved faster than any chat I’ve ever attended, most of us were able to take away a few key insights about social media marketing.
Here are my favorites:
1. Trial and error leads to strategy.
Because social media is still relatively new territory for most marketers, it makes sense to develop your strategy as you go along. You can’t plan what you don’t know. According to Guy, “I think ’social media planning and strategy’ is an oxymoron. Basically, you try stuff and see what sticks.”
2. It’s all about the numbers.
Let’s be real. Twitter is all about the numbers. The more followers you have, the more opportunities for developing connections you have. According to Guy, “The best way to get good connections is to get more followers. It’s the big law of numbers.”  With more than 250,000 followers, Guy has played that game very, very well.
3. No one’s an expert. We’re all experts.
Again, because Twitter is so new, we all have the opportunity to be experts. Unlike other forms of marketing, we’re all still figuring Twitter out along the way. So seize this opportunity to own it like no one else. Guy says, “No one’s an expert at social media. One of the reasons I love it is we all have a fighting chance to use this thing effectively!”
A big THANK YOU to Guy for these insights, and thanks to everyone for attending. If you missed the inaugural #TechChat, don’t fret. WTHashtag has a transcript, the Isatis Marketing Blog compiled the best Tweets from Guy, and Stanford Smith wrote a great blog entitled, “How to Tweet like a ‘Beat Reporter—#TechChat Edition.”
Ready for more? Join us Tuesday, August 24 from 8 p.m. to 9 p.m. (Eastern standard time) for the second #TechChat. We’ll be chatting with special guest, LaSandra Brill, social media manager at Cisco Systems, about social media for high-tech, B2B marketing. LaSandra is also presenting the new seminar, “Cisco and the Social Web: Our Adoption and Evolution,” on Thursday, August 26 at noon (Eastern standard time).

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